![]() ![]() This is a common theme, you could even call it an algorithm. As in the 70s when they reached adulthood, there began a nostalgia saga for the 50s and 60s (the years they grew up in) that was clearly visible in pop culture. Nostalgia as we know it today might have been a thing all across history, but we can see it truly begin to manifest in the generation that came after World War II, the so-called Baby Boomers. By the 20th century, however, this was no longer considered a medical condition but more so just an emotion of longing for the past, and had a positive connotation associated with it. This “condition” was considered a psychological ailment similar to depression and was labeled as “Nostalgia”, a compound word consisting of the greek “Nostos” which means homecoming, and “Algos” meaning pain or longing. Where does the term “Nostalgia” come from? This term came about in the late 17th century when Swiss mercenaries serving abroad had to be deported back home because being away from their families and native land made them display severe physical symptoms that made them unfit for service. In this article we will look at what the nostalgia phenomenon is and why the 90s aesthetic and vibe is so present 30 years after the fact especially as it relates to design. But why are we so enamoured with the past? And how come mere memories leave such a heavy mark on the way we live our lives today? Media, fashion, music and design are all deeply immersed in this happening. The 90s craze is very much at the forefront of our culture today. ![]()
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